Communication

Sculpture City Seoul Policy Branding

Extra Form

Country	Korea
Year	2025
Award	GOLD WINNER
Client	Seoul Metropolitan City
Affiliation	OSAFE
Designer	Eun Taek Song, Tae Joon Yang, Ji Yae Lim, Ga Hyeon Im, Woong Jin Kim
English	Sculpture City Seoul is a new cultural policy brand. It is a policy brand that lowers the threshold for expanding the hobby of art by installing sculptures throughout downtown Seoul for a year, so that anyone of any age can easily access it and enjoy culture. The concept of the Sculpture City Seoul brand is ‘A piece of shining everyday life.’ The word ‘piece’ literally means a piece of art sculpture, and also refers to a small part of something such as our everyday life. Sculptures that can be easily found in your everyday life contain the message that everyday life will shine.
Native	조각도시서울은 서울특별시 박물관과에서 새롭게 만든 문화 정책 브랜드로서울시민들이 일상 속에서 조각 예술품을 향유할 수 있도록 하는 미술 전시 활성화 프로젝트입니다. 브랜드심볼은 서울조각의 상징의 첫도약을 크게 공표하면서도 서울도시 곳곳에 펼쳐지는 팝업형태의 조각전시들을 상징하고 있습니다. 조각도시서울 브랜드의 컨셉은 ‘빛나는 일상 한 조각' 입니다. ‘조각'이라는 단어는 말 그대로 미술 조각의 조각을 뜻하기도 하고, 작은 부분을 지칭하는 ‘조각'을 뜻합니다. 당신의 일상 속에서 쉽게 찾아볼 수 있는 조각은 일상을 빛나게 한다는 메시지를 담습니다. 브랜드 로고는 조각들이 모여 빛나고 있는 스파클을 만들어내고 있으며, 이 스파클은 국문 영문 레터링과 브랜드 그래픽 자산의 모티프 사용되었습니다.
Website	osafe.kr
Positive Comments
Judging Comments	This project was recognized for making art more accessible to the public. By integrating sculptures into daily urban life, it lowers the barrier to cultural engagement for all ages. The brand concept, ‘A piece of shining everyday life,’ cleverly connects art with everyday moments, enhancing the city's cultural landscape.

1. in Space
   

   Villa A

2. in Space
   

   Lightingribbon Penthouse

3. in Space
   

   Deloitte University Asia Pacific China

4. in Space
   

   Ossuary Hall Prabha

5. in Space
   

   Honshitsu

6. in Industrial
   

   Combining Tactile Learning Tool

7. in Industrial
   

   Augmented Limb

8. in Industrial
   

   Modular Design of Small Household Appliances

9. in Space
   

   Horng Shan House

10. in Space
    

    Turning point

11. in Communication
    

    CESCO Mylab Package Design

12. in Space
    

    Aida Sekkei Precut Division Ibaraki Factory

13. in Industrial
    

    Fat Wood Shoji

14. in Space
    

    Xuan Paper Courtyard

15. in Space
    

    Yeoui Roll Park

16. in Industrial
    

    IGLOO Night Light

17. in Industrial
    

    Worknic

18. in Industrial
    

    Complex 1 wifi router

19. in Space
    

    Cafe N Plus An Ambiguous Boundary

20. in Space
    

    The Dawn

21. in Industrial
    

    TDL A6101

22. in Space
    

    THE H All Life care House

23. in Industrial
    

    AccuStream Sensor Faucets Collection

24. in Space
    

    Rift House

25. in Communication
    

    Shanhaijing Baijiu

26. in Communication
    

    TAIWAY NO.9

27. in Communication
    

    Relief Lab

28. in Industrial
    

    Pebble Soap

29. in Industrial
    

    Nex Concept pickle jar

30. in Communication
    

    Sculpture City Seoul Policy Branding

31. in Space
    

    Royal One

32. in Industrial
    

    Design Tools

33. in Industrial
    

    EZVIZ 90x Dual Camera Series

34. in Industrial
    

    WizFLO Hand Shower Range

35. in Space
    

    Kyoei Steel Yamaguchi New Office Building

36. in Communication
    

    ATHOME Brand Identity Design

37. in Communication
    

    Hallucinogenic Mushrooms

38. in Industrial
    

    minix clothes dryer

39. in Industrial
    

    Tutoro

40. in Communication
    

    Spotiway.voice guide for blind people

41. in Industrial
    

    Grohe PreFilter

42. in Industrial
    

    DURI portable folding potty

43. in Industrial
    

    COOGHI G9 Green Mamba road bike

44. in Industrial
    

    H n abyz HnX 1 Portable X Ray

45. in Space
    

    SWEETFULL

46. in Communication
    

    Global JONGGA Kimchi Design

47. in Communication
    

    KIMCHI CRUNCH BITES CRUNCH THE WORLD

48. in Space
    

    Healthy Pleasure Park

49. in Space
    

    Big Net Playgroud

50. in Space
    

    KZ PARKING LOT Signage

51. in Industrial
    

    OBJET LIQUID

52. in Communication
    

    OPENPATH Platform Design

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