LEGACY BEYOND ASIA - Taipei Zoo Signage Systems

Taipei Zoo Signage Systems

Communication

Regions

Taiwan

Year

2026

Award

WINNER

Client

Taipei Zoo

Affiliation

Fengworks Design Office Co., Ltd.

Designer

Wei Tang Feng, Wan Ling Tseng

English

Taipei Zoo, the largest in Taiwan and among Asia’s most representative, required a new signage system to support its educational and recreational missions across a 100-hectare site. The previous signs were fragmented and outdated.Fengworks redesigned the system using a subtraction approach, simplifying information and unifying visuals. We created geometric line-based animal icons that balance scientific accuracy and visual friendliness, developed habitat-based color palettes, and refined service and prohibition symbols for clarity. The new system improves wayfinding, integrates with the environment, and refreshes the zoo’s visitor experience.

Native

台北市立動物園隸屬台北市政府教育局，自 1914 年成立至今逾百年，是台灣最大、亦是亞洲具代表性的動物園。近百公頃園區肩負教育、研究、保育與遊憩四大任務，每年吸引超過三百萬名國內外遊客。隨著園區功能擴張與動線複雜度提升，原有指標系統逐漸難以承載龐大的資訊需求，顯得老舊、雜亂且缺乏系統性，亟需全面更新。汎羽設計以「減法」為核心策略，從整併訊息、刪除冗餘開始，重新梳理園區所有指示牌、標誌與告示物，使其回歸易讀、易辨識、易理解的本質。設計團隊必須面對的一大挑戰，是如何在具教育意義的動物識別與更具現代性的視覺語彙之間取得平衡。因此，我們以統一的幾何線條風格，勾勒出具趣味、卻仍保留生理特徵的動物造型符號。從馬、象、鳥類到兩棲爬蟲，每一種圖像皆在與專業動物專家多次討論後定稿，使圖像既能引導方向，也能成為遊客認識動物的起點。在色彩計畫上，我們依據各展示區域的生態風貌與代表動物，萃取出專屬的色彩基調，建立一套環境友善、易於辨識的色彩系統，使導引資訊與場域氣質自然融合。服務標誌則以更加飽滿圓潤的造型增加親和力；禁止標誌採較硬朗的幾何造型與圓角矩形外框，提升警示訊息的辨識強度。新的指標系統落實於實體製作後，不僅大幅提升園區導引效率，也讓遊客能在不會被資訊淹沒的情境下，自然而然找到方向；需要時看得見，不需要時存在感極低，正是此次設計的核心精神。透過減法邏輯、系統化規劃與友善的視覺語彙，台北市立動物園的整體指標煥然一新，呈現更明亮、有序且富教育價值的公共環境，為百年園區帶來嶄新氣象與更具活力的遊園體驗。

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