Taoyuan Film Festival TYFF CIS Trophy Design
Communication
Regions
Taiwan
Year
2026
Award
WINNER
Client
Taoyuan City Culture Foundation
Affiliation
Department of Cultural Affairs Taoyuan City Government
Designer
SHOUT Visual Studio
https://www.youtube.com/watch?v=u5VzLU9AaG4
English
The task was to create a coherent, recognisable visual identity for TYFF and a flagship trophy for the Taoyuan Film Award that reflect both the festival’s local roots and its international outlook. TYFF needed an identity system that could stand out among Taiwan’s many film festivals, attract filmmakers and audiences, and support a competition unit with substantial prizes. The “goddess” as a symbol of creativity and inspiration was chosen as the core concept—representing filmmakers’ pursuit of artistry. This metaphor aligns with cinema’s muse, motion and light, offering a fluid, elevated expression suited to the festival’s purpose and tone.
Native
本次任務旨在為 TYFF 建立一套連貫且易於辨識的視覺識別系統，以及一座能代表桃園電影獎的旗艦獎座，使其同時體現影展的在地根基與國際視野。TYFF 需要一套能在臺灣眾多影展中脫穎而出、有效吸引創作者與觀眾、並支持高額競賽獎金制度的識別設計。「女神」意象因象徵創意與靈感，被選為核心概念，象徵所有電影創作者對藝術性的追求。此隱喻呼應了電影中的靈感、律動與光影，形成一種流動且提升性的表現語彙，與影展的定位與調性相契合。設計理念：
女神的象徵！以女神為核心概念，象徵著創意、靈感與藝術的力量。女神的形象代表著每位電影創作者的追求與夢想，彰顯出對電影藝術的尊重與讚美。
「桃園電影節」標誌設計理念融合女神、電影膠卷影格與革命旗幟，象徵文化與藝術的創新精神。左側呈現女神的優雅輪廓，靈感取自繆斯女神，象徵創意與靈感的啟迪。女神面容融入流動的電影膠卷，影格以漸變藍色展現，代表電影藝術的連續性與進步。膠卷線條延伸成旗幟形態，飄揚的姿態呼應革
命意象，體現節慶突破傳統、推動影視革新的決心。整體設計透過女神的典雅、膠卷的動感及旗幟的象徵力量，傳達桃園電影節作為藝術革命平台的使命，激發創作者與觀眾探索影視藝術的無限未來。
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