Der Life
Communication
Regions
Chinese Taipei
Year
2026
Award
WINNER
Client
Delaisu Enterprise Co., Ltd.
Affiliation
Existence Design Co., Ltd.
Designer
HUANG ZI YU
https://www.youtube.com/watch?v=mZnEdFMAtZ8
English
DerLife — Redefining Plant-Based Living
DerLife is a plant-based restaurant brand from Taiwan. Its rebranding draws from “De, Lai, Su” — to gain, to come, to live naturally. The idea shapes its slogan “DerLife, a Better Way to Live,” creating a space where vegetarians and non-vegetarians share good living. The dialogue box becomes a key visual of empathy and inclusion. Four ingredients — beans, greens, mushrooms, and nuts — are transformed into IP characters linking design with daily life. Earthy, plant-inspired tones express Asian warmth and authenticity, turning DerLife into a language of kindness and modern living.
Native
得來素 DerLife 是來自台灣的蔬食餐飲連鎖品牌,品牌升級以「得、來、素」三字為核心語言:得,是獲得生活的好感;來,是邀請進入日常;素,是自然與平衡的生活選擇。企劃以「得到」與「日常」為關鍵,延伸出品牌標語「得來好生活」,打造讓吃素與不吃素的人都能自在共享的蔬適圈。設計語言以對話框象徵交流與共感,將蔬食主要食材「豆類、蔬菜、菇類、堅果」轉化為四大IP,拉近品牌與生活的親切距離。這些日常可見的食材成為設計符號,也成為品牌溝通的情感語言。整體色調取自土地與植物的溫潤,體現亞洲文化的柔韌與真實。得來素不只是餐飲品牌,而是一種被世界理解的生活語言,以設計傳遞蔬食的善意,讓好生活被看見、被感受、被記住,並在每一次相遇中,傳遞一份自在共享的溫度。
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