Regions
Chinese Taipei
Year
2026
Award
WINNER
Client
BOWWOW
Affiliation
WLM Design Alliance LLLP
Designer
Yu Chieh Liao, Yu Chieh Wang, Hsiang Ming Chen
English
BOWWOW+ evolves the 2D '+' branding into a 3D system of red grids and structural motifs. This matrix organizes 150cm-wide corridors, ensuring pet social distancing and barrier-free access. Within this frame, a wooden House-within-a-House is suspended by concealed cables, creating a weightless sanctuary that balances industrial scale. With low-profile adaptive FRP islands, the design ensures visual permeability and environmental security. Integrating non-porous surfaces with seamless grouting, the space achieves high hygiene standards for an immersive experience. This structural sequence redefines pet retail through spatial empathy.
Native
BOWWOW+ 是一間致力於重塑人寵關係的寵物精品選品店，其命名源自生命間陪伴的情感共鳴。設計將品牌識別中象徵交會點的「+」符號，轉化為垂直與水平的結構骨架，藉由平面圖騰延展為三維向度擴張的秩序演繹，使朱紅鋼構格柵與幾何框架相互交織空間之中。透過隱形鋼索於工業構造中，創造出一座輕盈懸浮的木質屋中屋，在挑高的建築體量內，建立具備包裹感的場域儀式。
為保有寵物推車並行時的動線，以及考量狗狗在室內空間中社交的安全尺度，動線規劃採十字循環策略，並將走道尺度擴大至 150 公分，體現人寵共情與空間防護意識。陳列系統選用 FRP 格柵板，透過規律的幾何孔隙消融量體的沉重感，在視覺上創造出虛實交錯的對話層次；同時兼具耐腐蝕、抗衝擊且耐候性優異的務實機能，並透過模組化結構靈活適應各種陳列需求。空間選用溫潤木質作為基底提供親近感，嵌入其中的鮮明紅色構件則成為視覺與情感的強調，堆疊出品牌形象的記憶點，呼應其溫暖踏實的日常精神。
針對環境維護，團隊選用低毛細孔磁磚配合接縫全面填平工法。櫃檯高度與門孔視窗的設定，為工作人員與寵物確立相互尊重的心理邊界。本案透過結構性的編排在開放與界定間取得平衡，為亞洲寵物零售場域勾勒出一種結合空間深度與嚴謹實踐的專業可能。
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Partner & Sponsor
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info@asiadesignprize.com
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
#14057, 905 49, Beolmal-ro 102beon-gil,
Dongan-gu, Anyang-si, Gyeonggi-do, Korea
Founder: Doyoung Kim
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
Business Registration Number: 454-86-01044
Online Sales License No.: 2021-Anyang Dongan-1081
Copyright © DESIGNSORI Co., Ltd.
