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Director Junwoo Shim
Founder of  SUNNY ISLAND
 
 

 

We rarely notice emergency exits in our daily lives. We know they exist, but we do not truly register them. In the film Exit, the protagonist moves without hesitation through a city engulfed in toxic gas, as if he already knows exactly where to go and which paths connect. Watching that scene, we naturally ask ourselves, “Would I be able to move like that in the same situation?” Most people probably could not. The reason is simple. We do not perceive spaces with emergencies in mind. In everyday life, our attention is tuned to convenience. We look at our phones while standing in front of elevators, and rarely check the location of emergency exits when entering a building. We have become accustomed to using spaces comfortably, rather than understanding how to use them safely. As a result, emergency exits are always there, but they remain outside our awareness.

 

 

 

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In contrast, the animation 'Neon Genesis Evangelion' presents an entirely different world. The moment a threat is detected, the city responds instantly, and people move in perfect coordination according to the system. There is no time spent deciding where to go. This extreme setting reveals an important truth: in disaster situations, what matters is not momentary judgment, but a pre-established state of preparedness. Ultimately, the difference in crisis situations does not come from individual ability, but from a prepared environment and a prepared mindset. Those who are prepared can move quickly, while those who are not experience greater confusion within the same moment. And this difference is determined not after a disaster occurs, but in the everyday conditions that precede it.

 

Our indifference to emergency exits is not simply a matter of attitude. Human cognition operates around efficiency. Information that is rarely used or not immediately necessary is naturally pushed down in priority. Emergency exits fall into the category of “known but unused information,” and therefore remain outside our conscious awareness. The problem is that this cognitive structure continues to function even in emergencies. When a disaster occurs, people do not become more rational. Instead, their field of vision narrows, their options decrease, and they tend to follow familiar paths. This is why many people return to the entrance they originally used instead of heading toward an emergency exit. This is not irrational behavior, but rather one of the most natural human responses. However, from the perspective of public design, the key challenge is to reduce the moments when this “natural choice” becomes dangerous.

 

 

 

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Many people understand disaster response design as devices that operate only in emergencies, such as emergency exits, guidance lights, and announcements. However, from the perspective of public design, disaster response should not begin at the moment of crisis, but be designed within everyday life. People do not suddenly become more rational in emergencies. Under anxiety, tension, and crowd psychology, they tend to repeat simpler and more familiar behaviors. What ultimately saves people is not complex information, but a familiar structure and an environment that can be interpreted instantly. For this reason, public design for emergencies must be approached in two stages. The first is the everyday stage. The goal here is not to deliver information, but to embed recognition. Through repeated exposure and a consistent visual system, citizens accumulate safety information naturally, even without conscious awareness. By encountering the same signals across elevators, corridors, and entrances, information shifts from knowledge to instinct. This becomes a form of pre learning that forms the basis for action.

 

The second is the emergency stage. In this moment, public design must function not as something to be read, but as something to be followed. Long explanations and complex instructions do not work in a crisis. Instead, intuitive visual elements such as floor guidance lines, high contrast colors, and repeated arrows must allow people to move before they think. The key is to reduce choices and create a clear flow in a single direction. At the same time, it is essential to consider crowd movement, minimize bottlenecks, and maintain continuous paths. From this perspective, public design is not just a visual layer, but a behavioral system that connects instinctive human responses with spatial structure, guiding people toward safety even in chaos.

 

Emergency response cannot be solved by individual responsibility alone, nor can it be completed solely through institutional systems. Public design exists in the space between them. It translates policy into everyday language, turns manuals into experience, and connects guidelines to actual behavior. We may not be people who ignore emergency exits, but people living in environments that lead us to overlook them. The question, then, returns to design. How can safety be designed within the natural flow of human perception and behavior? That is where public design must begin.